Credit Canada has announced the launch of a new TV commercial that is bringing rays of warmth and sunshine to an economic climate otherwise riddled with news of doom and gloom. Called “Dignity”, the 30-second commercial offers hope to consumers burdened with debt that just one step in the right financial direction can make a world of difference.
Highlighting a single mother and her daughter as they rise together in the morning and go about their day, the commercial uses striking black and white cinematography, a warm voice over, and an uplifting musical score to tug at the viewer’s heartstrings, conveying the message that “When you decide to get out of debt, you may be surprised at what you get back.” [click to continue…]
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